Performance studies related to “session duration”

• 

  Rakuten 24 ran an A/B test showing improved vitals brought a 53.4% incrase in revenue per visitor, 33.1% increase in conversion rate, 15.2% increase in average order value, 35.1% reduction in exit rate and more! Permalink Share on Twitter

  #bounce rate #revenue #traffic #abandonment #session duration #conversion rate #2022 #core web vitals
• 

  Tokopedia improved LCP by 55% and saw a 23% increase in average session duration. Permalink Share on Twitter

  #session duration #core web vitals #2021
• 

  Yahoo! Japan News reduced CLS by .2, decreasing the number of URLS with poor performance in search console by 98%. As a result, they saw a 15.1% increase in page views per session, 13.3% longer session durations and a 1.72 percentage point decrease in bounce rate. Permalink Share on Twitter

  #page views #sessions #bounce rate #session duration #2021 #core web vitals